Brief

Create a campaign for a new brand that focuses on a social issue. Develop messaging that is true to the brand and feels authentic.

Solution

Over the last 75 years, bee populations have decreased over 50%. BUZZED is a non profit hard seltzer drink company that donates all profits to “save the bees” movement. Our company's mission is to bring awareness and to educate a new generation about the mass extinction of bees.

All assets are designed to express a friendly, fun, and educational tone while also catering to environmentally conscious individuals ranging from ages 25s-40s. 

Role: Brand Identity, Advertising/Art Direction, Copywriting