Brief

Create a campaign for a new brand that derives from a narrative. Develop messaging that is true to the brand and feels authentic.

Solution

Inspired by the classic fairytale “Little Red Riding Hood” and her iconic red cape, BIGBAD is a designer poncho brand that bridges the gap between athleisure and streetwear through its sleek, innovative design.

BIGBAD gives the beloved children’s narrative a nod through its incorporation of children’s drawings that spearhead the design.

Role: Brand Identity, Advertising/Art Direction, Copywriting, 3D Rendering (CLO3D)